Industry average is an industrial benchmark model that measures the overall digital health of your website, measured against the standards within your industry. You can compare the score of your website Quality Assurance, Accessibility (glossary term, activate to view definition), and SEO compliance against the digital health index and see the industry average. The Industry Average Score automatically identifies areas of your website that can be improved, and provides you with simple steps to make your website successful and outperforming peers in your industry.
The Industry Average Score is the average score as calculated from our customers, based on your industry. The industry average score appears in the Diagnostics section for the relevant modules:
Quality Assurance
Accessibility
SEO
This article provides instructions on how to navigate to and understand the calculations provided by the Industry Average.
How the Industry Average score is calculated
New users are placed in one of 14 different verticals, or industry categories.
Business Services
Construction Industrial
Consumer Services
Education
Entertainment Leisure
Financial Services
Government
Healthcare
Law Enforcement
Legal
Local Government
Media
Non Profit
Other
Professional Services
Real Estate
Retail Wholesale
Technology
Utilities Natural Resources
Web Governance calculates the average score within each applicable module for the customers within the category, and that figure is divided by the number of customer accounts in the category.
For Example: The vertical, "Local Government" contains 1000 customers. To calculate the Industry Average score for accessibility, Web Governance adds together the Accessibility Compliance Score of all of those customers and then divides that number by 1000 to get the average.
Quality Assurance score
The Industry Average QA Scoreshows the industry-wide average of compliance. The results appear in the Quality Assurance Diagnostics section.
Click Quality Assurance (the checkbox icon), on the Web Governance dashboard toolbar. The Quality Assurance dashboard opens.
The Industry Average score is in the Quality Assurance Diagnostics section.
Accessibility score
The Industry Average Accessibility score shows the industry-wide average of compliance. The results appear in the Accessibility Diagnostics section.
Click Accessibility (icon of a human with arms outstretched) on the Web Governance dashboard toolbar. The Accessibility dashboard opens.
The Industry Average score is in the Accessibility Diagnostics section.
SEO score
The Industry Average SEO score shows the industry-wide average of compliance. The results appear in the SEO Diagnostics section.
Click SEO (icon of a graph) on the Web Governance dashboard toolbar. The SEO dashboard opens.
The Industry Average score is in the SEO Diagnostics section.
History Center
The Industry Average score appears in the History Center (glossary term, activate to view definition) view for each of the relevant modules. This allows users to track the industry-wide average of compliance over time.
Click the Show History link in the Diagnostics section of all relevant modules on the Web Governance dashboard toolbar.
Quality Assurance
Accessibility
SEO
The History Center page opens. A graph shows website performance (glossary term, activate to view definition) and industry standards over time.
Industry average (glossary term, activate to view definition)
Introduction
Industry average is an industrial benchmark model that measures the overall digital health of your website, measured against the standards within your industry. You can compare the score of your website Quality Assurance, Accessibility (glossary term, activate to view definition), and SEO compliance against the digital health index and see the industry average. The Industry Average Score automatically identifies areas of your website that can be improved, and provides you with simple steps to make your website successful and outperforming peers in your industry.
The Industry Average Score is the average score as calculated from our customers, based on your industry. The industry average score appears in the Diagnostics section for the relevant modules:
Quality Assurance
Accessibility
SEO
This article provides instructions on how to navigate to and understand the calculations provided by the Industry Average.
How the Industry Average score is calculated
New users are placed in one of 14 different verticals, or industry categories.
Business Services
Construction Industrial
Consumer Services
Education
Entertainment Leisure
Financial Services
Government
Healthcare
Law Enforcement
Legal
Local Government
Media
Non Profit
Other
Professional Services
Real Estate
Retail Wholesale
Technology
Utilities Natural Resources
Web Governance calculates the average score within each applicable module for the customers within the category, and that figure is divided by the number of customer accounts in the category.
For Example: The vertical, "Local Government" contains 1000 customers. To calculate the Industry Average score for accessibility, Web Governance adds together the Accessibility Compliance Score of all of those customers and then divides that number by 1000 to get the average.
Quality Assurance score
The Industry Average QA Scoreshows the industry-wide average of compliance. The results appear in the Quality Assurance Diagnostics section.
Click Quality Assurance (the checkbox icon), on the Web Governance dashboard toolbar. The Quality Assurance dashboard opens.
The Industry Average score is in the Quality Assurance Diagnostics section.
Accessibility score
The Industry Average Accessibility score shows the industry-wide average of compliance. The results appear in the Accessibility Diagnostics section.
Click Accessibility (icon of a human with arms outstretched) on the Web Governance dashboard toolbar. The Accessibility dashboard opens.
The Industry Average score is in the Accessibility Diagnostics section.
SEO score
The Industry Average SEO score shows the industry-wide average of compliance. The results appear in the SEO Diagnostics section.
Click SEO (icon of a graph) on the Web Governance dashboard toolbar. The SEO dashboard opens.
The Industry Average score is in the SEO Diagnostics section.
History Center
The Industry Average score appears in the History Center (glossary term, activate to view definition) view for each of the relevant modules. This allows users to track the industry-wide average of compliance over time.
Click the Show History link in the Diagnostics section of all relevant modules on the Web Governance dashboard toolbar.
Quality Assurance
Accessibility
SEO
The History Center page opens. A graph shows website performance (glossary term, activate to view definition) and industry standards over time.
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If this content did not answer your questions, try searching or contacting our support team for further assistance.
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