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Governance models
The following diagram shows a centralized governance model, where every brand receives access to the same corporate and digital resources:
A centralized approach excels at reducing costs and time-to-market while emphasizing consistency of brand and message, but a lack of flexibility for brand or niche markets may create generic and negatively perceived market experiences.
The hybrid model of governance allows for sharing resources and tools while providing flexibility when needed. Common processes gather information about the brands’ needs, and building features supporting the majority of the brands’ common needs. The goal is to build a model efficiently leveraging resources, and tools to drive innovation at a lower cost.
The following diagram demonstrates a hybrid governance model, where brands access centralized corporate direction with flexibility to add the direction as appropriate for their brand:
A hybrid approach to governance ensures defining organization-wide goals and priorities, but also ensures flexibility, giving brands the opportunity to innovate. Hybrid governance requires greater coordination across brands than a centralized model of governance, resulting in a longer time-to-market. It provides features designed to support the most common requirements of brands and markets, while sacrificing some flexibility in a more decentralized model of governance.
In the following documentation, you will learn more about Designing your content architecture.
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