The unique identifier of the product in your data.
Note
In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
The unique identifier of the product in your data.
Note
In 360 Profiles, the Transactions tab does not display the entry for a transaction if a matching record for the transaction does not exist in the Product table.
Name
Recommended
String
The name of the product.
Description
Optional
String
The description of the product.
ProductURL
Recommended
String
The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL
Recommended
String
The image URL of the product that links it to only the image and not the page where the image is displayed.
Note
If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber
Recommended
String
Product:SourceProductNumber
If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber
Recommended
String
The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName
Recommended
String
The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP
Optional
Float
This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice
Recommended
Float
This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice
Recommended
Float
This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition
Optional
String
This is the sale condition of the product. For example, new, used, or refurbished.
Availability
Required
String
The availability of the product. The following are the values:
in stock
available
available for order
preorder
AvailableQty
Required
Integer
The number of products that are currently in stock.
RecoStatus
Required
String
This specifies where you want the products to be excluded. The following are the values:
NEVER if you want this product to never appear in any campaigns and recommendations
ALWAYS
Size
Optional
String
The size of the product
Color
Optional
String
The color of the product
SourceProductCategoryNumber
Required
String
ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)
The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated
Optional
Datetime
The date at which the record was created.
Custom attributes
Optional
Any (float, datetime, string, boolean)
Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.
The name of the product.
Description
Optional
String
The description of the product.
ProductURL
Recommended
String
The URL of the product. If your SKU level product does not have a specific URL, use the parent URL of the product.
ImageURL
Recommended
String
The image URL of the product that links it to only the image and not the page where the image is displayed.
Note
If you send data to CDP, this field displays the image of the products that you have purchased through the Customer 360 transactions tab.
ParentProductNumber
Recommended
String
Product:SourceProductNumber
If the record is for a SKU that is a variation of a parent product and the product shares a single web page with other children-SKU of the same parent, populate the SourceProductNumber of the parent product.
SourceBrandNumber
Recommended
String
The identifier of the brand. This can be the manufacturer’s brand or the store at which this product was sold.
BrandName
Recommended
String
The name of the brand. A SourceBrandNumber can only have one unique BrandName.
MSRP
Optional
Float
This is the Manufacturer’s Suggested Retail Price (MSRP) of the product.
ListPrice
Recommended
Float
This is the price that you list on the website and show to your customers. You can include this price in any dynamic content. For example, product recommendations that contain prices.
SalePrice
Recommended
Float
This is the price that includes any special, temporary discount that you provide to the customer. For example, holiday sales. If there are no ongoing sales, the SalePrice is equal to the ListPrice.
SaleCondition
Optional
String
This is the sale condition of the product. For example, new, used, or refurbished.
Availability
Required
String
The availability of the product. The following are the values:
in stock
available
available for order
preorder
AvailableQty
Required
Integer
The number of products that are currently in stock.
RecoStatus
Required
String
This specifies where you want the products to be excluded. The following are the values:
NEVER if you want this product to never appear in any campaigns and recommendations
ALWAYS
Size
Optional
String
The size of the product
Color
Optional
String
The color of the product
SourceProductCategoryNumber
Required
String
ProductCategory:SourceCategoryNumber (or leave empty if you use the ProductCategoryXRef feed)
The Lowest level of the category where this product belongs. If a product belongs to multiple categories, you must leave this field empty and provide a XRef data feed separately.
DateCreated
Optional
Datetime
The date at which the record was created.
Custom attributes
Optional
Any (float, datetime, string, boolean)
Custom attributes that you want to use inside the CDP application. To get this customization, contact your CDP CVM.
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If this content did not answer your questions, try searching or contacting our support team for further assistance.