Application Launcher

Message feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceMessageNumber	Required	String		The unique identifier for this message in your system.
SourceDispatchNumber	Required	String	Dispatch:SourceDispatchNumber	The identifier of the dispatch to which this message belongs.
Name	Required	String		The name of the message in your system. CDP displays this name in the application.
Subject	Optional	String		The subject of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the `keyword` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
Content	Optional	String		The description of the content of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the `AdGroup` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
SendDate	Optional	Datetime		The date when your message was sent.
MessageFrom	Optional	String		The sender information for email and related messages. Not applicable for other marketing messages.
Links	Optional	String		The list of links that were contained in the email, separated by commas for email and related messages. Not applicable for other marketing messages.
DateCreated	Optional	Datetime		The date when the message was created in the system.
Variant	Optional	String		The variant to which this message belongs, if it was part of an A/B test. CDP displays this name in the application.
Cost	Optional	String		Only used for Direct Mail campaigns. It stores the cost of sending this message to its recipients.
AttributionWindow	Optional	Integer		Only used for Direct Mail campaigns. It stores the time window during which CDP attributes the transactions to this message.
AttributionStartDate	Optional	Datetime		Only used for Direct Mail campaigns. It stores the date to start the AttributionWindow period to attribute transactions to this message.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP customer value manager (CVM). It involves deployment effort.

Message feed structure

Field name	Importance	Data type	Referential integrity	Description
SourceMessageNumber	Required	String		The unique identifier for this message in your system.
SourceDispatchNumber	Required	String	Dispatch:SourceDispatchNumber	The identifier of the dispatch to which this message belongs.
Name	Required	String		The name of the message in your system. CDP displays this name in the application.
Subject	Optional	String		The subject of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the `keyword` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
Content	Optional	String		The description of the content of the message for email and related messages. For other types of marketing messages, you can use this as an attribute to store more information about the message. For example, for Google Analytics, CDP uses this to store the `AdGroup` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.
SendDate	Optional	Datetime		The date when your message was sent.
MessageFrom	Optional	String		The sender information for email and related messages. Not applicable for other marketing messages.
Links	Optional	String		The list of links that were contained in the email, separated by commas for email and related messages. Not applicable for other marketing messages.
DateCreated	Optional	Datetime		The date when the message was created in the system.
Variant	Optional	String		The variant to which this message belongs, if it was part of an A/B test. CDP displays this name in the application.
Cost	Optional	String		Only used for Direct Mail campaigns. It stores the cost of sending this message to its recipients.
AttributionWindow	Optional	Integer		Only used for Direct Mail campaigns. It stores the time window during which CDP attributes the transactions to this message.
AttributionStartDate	Optional	Datetime		Only used for Direct Mail campaigns. It stores the date to start the AttributionWindow period to attribute transactions to this message.
Custom attributes	Optional	Any (float, datetime, string, boolean)		Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP customer value manager (CVM). It involves deployment effort.

Message feed | Acquia CDP | Acquia Product Documentation