You can push an audience from Customer Data Platform (CDP) to Google Ads. Google identifies the users who have a Google account. When those users sign in to their Google account, they see your ads as they use Search Network, YouTube, or Gmail.

To access audience segments in Google Ads:

1. Sign in to Google Ads.
2. Click the Tools icon in the upper right corner.

3. In the SHARED LIBRARY section, click the Audience manager.

   The system displays the Segments page by default. The list name matches with the name of the CDP campaign.

Limitations

Google Match is not available on third-party sites in the Display Network.

External resources

• About Customer Match
• About Customer Match Rates
• About linking accounts to your manager account
• About cross-account conversion tracking

You can push an audience from Customer Data Platform (CDP) to Google Ads. Google identifies the users who have a Google account. When those users sign in to their Google account, they see your ads as they use Search Network, YouTube, or Gmail.

To access audience segments in Google Ads:

1. Sign in to Google Ads.
2. Click the Tools icon in the upper right corner.

3. In the SHARED LIBRARY section, click the Audience manager.

   The system displays the Segments page by default. The list name matches with the name of the CDP campaign.

Limitations

Google Match is not available on third-party sites in the Display Network.

External resources

• About Customer Match
• About Customer Match Rates
• About linking accounts to your manager account
• About cross-account conversion tracking
• About audience segments in Audience manager

About customer match rates

The customer match rate is a percentage of the uploaded campaign dataset that can be matched to Google users. In order to have a high match rate, you must include customer details such as Email Address, First Name, Last Name, Country, and ZipCode in your campaign. For more information, see About Customer Match Rates.

Setup

1. Connect your Google Ads account to CDP. Before configuring the Google Ads account, see About linking accounts to your manager account

2. Provide your Ad Account ID to CDP to be allowlisted. To obtain it, ask your Google account representative. Alternatively, log in to ads. google.com and access your Ad account. In the Google Ads UI, in the upper-right corner, you can see the Ad Account ID along with the email or Ad account name.

   

3. CDP sends a request from Google Ads to link your CDP account. You must provide manager access to CDP Manager Ad Account to manage or access your Ad account. CDP sends a notification for the request on the email ID attached to your Ad account.

   

   If an account already has a manager account:

   1. Create a new manager account and link the customer account to the new manager account.
   2. Link Acquia’s manager account to the new manager account.

4. Log in to your Ad Account. Go to Tools > Setup > Linked accounts.

   

5. Go to the MANAGERS tab, view the request and accept or decline it.

   

Executing a campaign

After the accounts are linked, CDP creates the connector.

1. Sign in to the CDP user interface.
2. Click Actions > Campaigns+.

3. Search a campaign that uses the Google Customer Match connector.

   
4. Click the Kebab menu icon, and then click Edit.

5. Go to the Content step and click the Add Customer Attributes icon.

   

   The system displays the Add Customer Attribute dialog box.

   

   You can search the following attributes:

   • Email Address
   • First Name
   • Last Name
   • Country
   • ZipCode
   • Google Ad Personalization Consent
   • Google Ad User Data Consent

6. Click the attributes that you want to include, and then click Apply.

   
7. Include the following attributes, if populated: